This ebook teaches the strategies to effectively engage drivers, enhance brand's visibility, and drive new business through innovative, real-time marketing techniques.

This is a collection of some of the in-car marketing success stories and case studies from leading brands across all touchpoints of the drivers journey - including McDonald’s, Shell & Tamoil

As In-Car Marketing is such a new concept, we needed a clean, clear way to describe to brands how they should optimize their campaigns for the car screen.

For Fraugster, one of my first tasks was to write a report on the state of credit card fraud in 2021. It was an incredible learning experience.

Not just in terms of writing in a very technical manner. But also just a startling realization that there is SOOOO much fraud occurring in a variety of ways.

For the PSD2 regulation, I created a checklist for Merchants and Online Retailers to download so they can ensure that their business was fully compliant ahead of the major financial directive.

For Collato, we were looking for a unique lead magnet to drive leads to the top of the lifecycle funnel. Once we had their information we could then nurture them to try out the product.

I had this fun little concept for creating a Marketing eBook but done up as a Recipe cookbook. Complete with an ingredients list and step-by-step instructions for accomplishing the task at hand.

A brand new Script Feedback Survey template for writers to get the right notes from the right readers!

A brand new Screenwriter Email Calendar, filled with ideas and prompts for boosting a writer’s career through email.

I was asked to come up with a printable asset that the sales team can leave with potential clients. I thought of this concept of having a book completely dedicated to testimonials. And then have it flow visually from each stage of their experience with Phorest.

I’m very pleased with how this came out. And it’s even better when printed, as it fans out in an accordion layout, to connect all of the pages into a more cohesive narrative.

One of the backbones of the salon industry is client retention. So we put an ebook together that documented the best practices and key strategies for driving customers back again and again.

In Phorest, we were looking for a way to increase usage in some of the features of the software. Taking inspiration from GoIntoTheStory’s ZeroDraftThirty (where screenwriters write a script in 30 Days), I developed 30Days2Grow. A fully interactive 30-day challenge, giving salon owners daily tasks to boost their revenue and performance. This was a big hit, resulting in thousands of sign-ups.

Based on the success of 30Days2Grow, we were looking for another like-minded campaign. We put the focus on Selling Retail, as this was a difficulty many salon professionals were facing and thus, the award-winning Salon Retail Week was born. In the first year we ran it, we received thousands of sign-ups while also helping salons increase their revenue in one week by 78%.